About Suzy Jackson

Transmit's marketing manager since 2018, Suzy has worked across a wide variety of business disciplines in her career so far - from bookkeeping, through project management, to business advice, bid writing, and business journalism, writing in a senior editorial role for Business Quarter. It was the last of these which meant her paths crossed with the Transmit Startups team, whom she'd reported on for several years before making the move to become part of the team.

Loss leaders

A loss leader is a product priced below cost-price in order to attract consumers into a shop or online store. Loss leaders make up for the losses they incur by enticing consumers to make further purchases of profitable goods while they are in the shop. For further information on loss leaders and what they could mean for your business, take a read of our blog at Transmit Start-Ups.