About the Author: Libby Marks
Libby Marks is a CIM-qualified marketing expert with almost twenty years’ experience working in marketing and communications. Past roles include marketing manager for a UK national charity and a leading Russell Group university. Libby is founder of the Write on Tyne Copywriting and Content Agency, where she uses her expertise to help marketing managers implement effective content strategies. As founder of her own business, Libby enjoys providing information and guidance to other small business owners via the Transmit Startups website. After graduating with a degree in English, Libby gained further qualifications in marketing, content marketing and graphic design. She is a member of ProCopywriters, the alliance of commercial writers.