How to find an accountant

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How to find an accountant for your small business

Unless you have a strong background in finance or accounting, you will almost certainly need the help of an accountant at some stage in the running of your business.

This guide helps you find the right one.

Where to look for an accountant

You want an accountant who is officially recognised - look for the words 'chartered' or 'certified' in their title.

As always, friends, families and colleagues who have had business success can provide some of the best recommendations, as you'll hear first hand what their services are actually like. Asking around is the best place to start. Following that, try out professional accountancy bodies, which have strict rules that guarantee the quality and qualifications of members:

You can also search for accountants in your area using websites such as:

Or try typing 'accountant' and your area name into your search engine of choice.

Also, keep your eyes out in local papers and local business directories, then check out their websites - as websites are often a very revealing part of someone's level of professionalism and the quality of their business.

How to set up a website when you start a business

Setting up a website for your small business is one of those milestone moments when your dream edges closer to reality. And thanks to modern website building software, it doesn’t have to be a costly or time-consuming process.

Here are our top tips for setting up a small business website that works for you.

Read the tips

What to do next

Once you've identified some in your area (and by looking at the list below to get a clearer idea of what you want), draw up a shortlist of at least three accountants and have face-to-face interviews with all of them. Before you decide, try calling prospective accountants a couple of time to see how quickly your call is returned - this should give you a feel of how responsive and reliable they are.

Use the pointers below to work out what you need to ask in interviews with accountants

What to look for in an accountant

In the interview, ask about the following areas. Draw up a list based on the below points to identify what your dream accountant would be able to do.


  • Qualifications.

  • Membership to one of the professional bodies above is a big bonus.

  • Experience with small businesses - are they familiar with the problems you face?

  • Ideally, experience with small businesses in your sector, or at least a solid grasp of the issues it faces.

  • Asking about capital allowances you may qualify for can be a good litmus test to compare different accountants by.

  • Expertise in managing investments - which will come in handy in the future.

  • What success they've had - how much money they've saved other clients, for example.

  • Any client testimonials, if they have them.

Communication skills

  • You need to feel you can trust them and that they are good at listening to and understanding your needs - talk through what you need, what you struggle with and see how they respond.

  • You also need to make sure they respond in a way you can understand - communication will be key to this relationship.

How they operate

  • You want more than just tax help - you also want an accountant who can advise you on business and your finances and find ways to reduce costs. Ask them how for initial suggestions on how they would go about doing this in the interview - explain how you keep your books and payroll currently. Ask them if they provide help with business plans and how much it costs - this can prove invaluable if you need it.

  • How many people are in their practice - fewer is probably better as they will have more time to handle your accounts and will typically be keener to provide a strong relationship than a larger practice.

  • But make sure you only deal with one or two of the accountants in the practice - you don't want to be passed from person to person without any of them really knowing your business.

  • Also, ask about who their other clients are. You don't want to get lost among other much bigger (and so more important to them) clients - you want to be alongside similar-sized companies.

  • How they bill you - by year, by week, by the hour, by a minute or by the project?

Getting a fixed rate for the first twelve months means you can use them as much as you want (and you'll probably need to).

By project is also good but can end up adding up.

If they bill by minute beware, as it indicates they'll be very scrupulous on what they charge. I

f they bill by the hour or part-hour, find if they round up or down. Will you be charged for phone-call queries? What if they only last a minute or two?

Make sure you feel the billing policy is fair and manageable. Get estimates for what you think a year of them working for you would cost in total.

Once you've chosen your accountant

What to do once you've chosen the person or accountancy firm you want:

  • Meet with them to discuss all your requirements over the next year or so and what their plan of action will be.

  • You'll receive a letter stating all their terms and conditions - read over this and consider getting a solicitor to check it.

  • Keep in regular touch with your accountant, and ask them for advice on running your business regularly.

  • Tell them immediately if you've made any changes to your business and about any problems.

  • Regularly assess how well they are meeting your business's needs - talk to them if you have any problems.

  • Review their fees every three to five years.

When it comes to balancing your books and staying on the safe side of tax compliance, we recommend Crunch as a safe pair of hands for small and growing businesses.

You can find them - and other recommended suppliers of tried and tested products and services and exclusive discounts - on our sister company Smarta's website:

Check out Crunch
Suzy Jackson
Suzy is a small business supporter and strategiser, and a self-employed qualified ADHD Works coach. A former business journalist, Suzy is passionate about independent businesses, and the people who own and operate them. She's built teams, created and developed new products, and helped hundreds of entrepreneurs to bring their ideas to reality.

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