How to capture media attention using a trending topic

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One of the best ways of winning media coverage is to provide comments and news relating to a topic that is currently trending. Journalists will be already engaged and looking out for additional content.
These five top tips from our PR partner, JournoLink, will put you at the top of the journalists’ contact lists.
1.The topic
Choose one that is both controversial and on page one of the papers.  Good examples are ‘environment’, ‘health/NHS’ and ‘celebrity sport’. But the real test is to pick a topic that everyone is talking about.
2. The headline  
Make immediate and direct reference to the topic and your news. Try to capture this in 60 characters so that journalists will immediately see the relevance to the live news, and the potential for your input.
3. The first paragraph
The ‘so what?’ test. A clear punchy paragraph covering the story. Nothing clever….just a factual summary of your news, how it relates to the trending topic, and the difference you will be making.
4. The Quote
This is often what the journalist will use.  It’s your comment. So, a well thought through powerful statement is what’s needed. It must focus on the news piece, rather than be promotional, but make sure you include your business name.
5. The Image
A good quality image will double your chance of pick up. The one thing journalists are often short of is a good picture to go alongside their article.  Make sure your image is relevant and good quality, and if possible try and have your business name discreetly positioned in the background.
What next?  
And for more help make use of the Transmit Start Ups PR partnership with JournoLink.
ABOUT THE AUTHOR: Richard Myers
Richard Myers
Rich is a self-taught entrepreneur with more than 30 years’ experience. He co-founded Transmit Group (including Transmit Startups and Smarta) where he is Commercial Director. Rich enjoys supporting up-and-coming entrepreneurs to develop and commercialise their ideas, start and grow new companies, and improve their profitability.

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