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The importance of branding

Branding is an increasingly important part of any business. It differentiates you from the competition and there are many ways that today’s customers are likely to see your brand. Across multiple platforms and in different formats, they’ll see your competitors too. They’ll research, ask questions, look for reviews and talk about you as they decide whether to trust you.

Can you guess the brand?

We’ve looked at some of the world’s best-known brands, capable of evoking strong emotional responses with their logos. And we’ve altered them! With the changes we’ve made, can you still recognise the brands and do you feel a different emotional response?

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The Results

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What does branding mean for your business?

Amazon founder Jeff Bezos once said, “Your brand is what people say about you when you're not in the room.” When done right, a brand increases business value, generates new customers, keeps old customers, creates trust and gets recognition.

A brand includes your website, advertising, stationery and merchandise, but arguably one of the most important elements is the logo. This is the first thing that your customers will see and plays a crucial role in influencing decision making. It takes just 400 milliseconds  for your brain to absorb the information and produce a response.

Building your brand should be an integral part of your marketing plan. It involves researching your competitors and understanding your customers. Check out our advice section to find out more about how to market your business and pave the way for success.


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